Are you running a 10-300 person business where work gets done through spreadsheets, WhatsApp, and email chains?We turn messy processes into custom systems for your business.
Product-led, not tech-led: we start with the business problem and workflow, not a feature list.
Fixed price. You own the code.
Weekly iteration cycles, not monthly delays.
Unlike agencies: No 6-month projects or $50k+ quotes.
Unlike SaaS: Customised and you own the code.
Week 1 proves the workflow.
Weeks 2-4 make it real with your data.
Fully remote.
⚡ Taking 3 new projects for Feb/March

Before: Priorities and updates lost among disconnected folders, spreadsheets, Teams, email and Whatsapp. After: One system, one clear view.
Your team runs critical work through WhatsApp, spreadsheets, and email chains
Off-the-shelf software doesn’t fit your exact process, so you’re forcing workarounds
Custom development feels expensive, slow, and risky, especially when you don’t know what you need upfront
SystemIn30 gives you a working system fast—then iterates with your team until it fits.
Week 1: Foundation Sprint
We build a working workflow prototype (dummy data is fine in Week 1). You can click through the full flow and see exactly how your system will work, before we wire up the backend.
Deliverables:
Interactive workflow prototype
Prioritised build plan for Weeks 2–4 (what we’ll ship first, and why)
Weeks 2-4: Build & Iterate
We make it real: database, roles, and 1–3 key flows working end-to-end. Your team tests it, we refine based on actual usage. Fixed weekly delivery cycles (not monthly delays).
You'll always know:
What’s being built next
What’s in the backlog
What will (and won’t) fit inside the month
Day 30: Handover
You own the code, the database, and the deployed system. Continue with us, hand it to your team, or bring in another developer. No lock-in.
Why prototype first? You can't think your way to the perfect system, you have to build and test. Week 1 lets you see and touch your workflow before we commit to the full build.
Approval workflows (purchase, finance, HR, IT)
Client onboarding and status tracking
Request intake → assignment → progress dashboards
Quotation / document generation + follow-ups
Vendor onboarding and coordination
Data collection with dashboards and exports
Have a different process that’s broken? Tell us what it is, we’ll systemise it.We work with: Manufacturing, construction, professional services, logistics, retail, and distribution companies with 10-300 employees."

Validate assumptions quickly and track the results of your experiments
Procurement Automation
Before: Week-long email chains, Whatsapp messages, and phone calls coordinating vendors and comparing quotes.
After: Requirements to decision all in one place.
Built in under a week to validate the end-to-end procurement flow, from requirements to vendor proposals to comparison.
A workflow system to generate and manage RFQs and vendor proposals:
Turns rough requirements into a complete RFQ
Builds a vendor shortlist (your existing vendors + recommended candidates)
Collects vendor quotes via structured links
Compares line items and summarises proposals for faster decisions

Enter requirements → Get complete RFQ in seconds

Source vendors automatically or use your own

Compare costs and line items side-by-side

AI-powered summaries for faster decisions
Execution Engine
Before: Priorities and performance management scattered across countless folders, spreadsheets, Teams, and emails.
After: Portfolio management, milestones, experiments, and strategy all in one system.
Built and iterated over multiple releases with real users
A strategic execution platform to manage priorities and progress:
Portfolio views across initiatives
Milestones/checkpoints and weekly updates
Planning, execution and tracking workflows in one place

OKR and progress overview

Lean Canvas feature for strategic planning
Baseline (Always included):
User login + basic roles
Real database (your data, not just mock)
1–3 core workflows working end-to-end
Simple admin (add/manage users)
Deployed and accessible for real use
Handover pack (so you’re not locked in)
Optional (if it fits in the month):
Reporting/exports
Notifications (email/WhatsApp workflows)
AI assistance (summaries, classification, recommendations)
Light integrations (forms/webhooks/tools)
Mobile-optimised views
We’re honest about what fits in 30 days. If your process needs more, we’ll phase it and inform you upfront so there are no surprises.
This works best if:
You run a 10-300 person business with recurring admin-heavy workflows
Work currently runs through WhatsApp, spreadsheets, and email chains
Delays or manual work cost real time or money
You're willing to test and give feedback during the month
Not a fit if:
You need enterprise-grade compliance and formal SLAs in Month 1
You want “digital transformation” without a specific workflow to fix
You can’t access the real users who will test the system
Book your SystemIn30 and see your workflow working in 7-days and your full system in 30-days.
⚡ Taking 3 new projects for Feb/March
Once we receive your submission we'll reach out via email to clarify some details and prepare the project kick-off.
Built by the team behind K Squared. Led by an innovation coach and product leader with 18+ years helping startups, multinationals, and SMEs build systems that solve real problems.Most recently Chief Innovation Officer at a venture studio and Head of Product for the parent group. Now focused on bringing that strategic product approach to traditional SMEs who need custom systems, not cookie-cutter software.Copyright 2026